Mission and Vision  |  Cultural Significance  |  Festival Highlights  |  Afro Vibe fest Team

Mission and Vision

Afro Vibe Fest 2025 is Thunder Bay’s first Afro-centric cultural, music, and arts festival. Our mission is to raise awareness of the diversity of the growing Afro community in Thunder Bay and the surrounding regions in Northwestern Ontario. For our vision, we hope to create an annual event which celebrates the richness of Afro culture while fostering inclusion and unity with the broader community.

Cultural Significance

Afro Vibe Fest is more than a festival—it’s a celebration of heritage, identity, and diversity. With performances, food, and traditions rooted in Afro culture, it aims to educate, inspire, and bring people together. The colorful parade and cultural performances highlight the rich traditions and talents of the Afro community, fostering a sense of belonging and mutual respect.

Festival Highlights

• Vibrant Parade: A spectacular opening parade featuring Afro-inspired ceremonial attire, majorettes, and two Afro-styled horses.

• Live Entertainment: Two stages showcasing African cultural performances, 6-time Juno award winner Reggae artist Exco Levi and his band High Priest, Djembe drum performance by Ngasseu Kamga of Toronto, local DJs, dancers, drummers, and spoken word artists.

• Community Engagement: Inclusion speeches by local dignitaries, celebrating diversity and unity.

• Interactive Activities: Afro hair braiding demos, speed dating, crafts, and a Kid’s Corner with Afro games and face painting.

• Local Connections: Food and service booths spotlighting businesses from Thunder Bay and surrounding regions.